PBS - Holding ag

PBS expands private label options

PBS Holding is further developing its private label offering after acquiring assets from Biella in Austria. The European wholesaling and reseller group recently acquired the marketing rights for the Donau brand in Austria as well as the customer base Biella’s Austrian subsidiary which services dealers and major supermarket chains in the country. The deal comes about three years after PBS acquired Biella’s wholesaling operations and the Donau brand name in Eastern Europe.

PBS Holding CEO Richard Scharmann told OPI that the Donau brand would expand the group’s private label capabilities in the back-to-school and B2C channels. He confirmed that Interaction’s Q-Connect brand was still the „main pillar“ in terms of the core private label brand in the B2B channel, while a new brand called ‚Office Products‘ offers a more price-aggressive alternative.

Quelle: OPI – Connecting the business products world, Ausgabe Dez/Jän 16/17